This is best reflected in our motto: «look at the truth and do it with a smile»!
We have to get attention. Get attention at all costs. To sharpen the spotlight! Glue attention to your work so that it can’t be peeled off.
We find problematic moments in history, and based on that we create our work. The Holocaust, apartheid, variations of genocides, the Columbine wave, slavery, wars, etc. We need to scrub away the stains of history, not cover them up with a tie.
The most important thing is to do work on mistakes. Issues of racism, sexism, homophobia, and persecution for political and religious views are still relevant today. More than valid. We have to look back and use it to pave the way forward.